Of all the stakeholder relations you need to manage for your business, by far the most important dealings are those with your clients. Your client base is your company’s lifeblood, and without it, your business is just a stockpile of equipment, hollow facilities and idle employees — a vision that never branched out of its theoretical framework.

And yet, it’s also true that not all clients are created equal. Bad clients can have a potentially critical impact on your business, dampen employee morale and divert your energy from vital activities that, if neglected, can lead to corrosive downstream effects.

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