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When a crisis such as Covid-19 strikes, many leaders might assume that they should demonstrate to their stakeholders that everything is under control. They become overly concerned with crafting the optimal response that frames the public’s perception in a certain way. I believe they should instead curb the impulse to spin events in their perceived favor, and rather accept the new rules of engagement.

The global pandemic is bringing leadership issues to the surface, and it remains to be seen which leaders will rise to the occasion. For enterprise leaders, the pandemic can be seen as an extension of long-established conditions marked by uncertainty and short disruptive cycles (e.g., the dot-com bubble of the early aughts and the Great Recession of 2008).

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Management in Crisis: The Best Leadership Style to Adopt in Times of Crisis

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